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How Did Happy Hour Get Its Start?
Jul 16 2018

Today’s Happy Hour is a far cry from its origins in the US Navy. Wait, they had Happy Hour in the Navy? They did! In the early 20th Century the Navy had regular social sessions often involving skits, shows, or boxing matches, which were referred to as “Happy Hour socials”. In the early days, the hours did involve alcohol, but that ended with a Navy General Order prohibiting alcohol in 1914.

Happy Hour made its transition from a Navy event to mainstream America over time, but the biggest reason was Prohibition. Drinking didn’t stop, it just went underground during the 13 years of Prohibition. By the time the Volstead Act was repealed, people had developed a habit of getting together for drinks before dinner or a night out. The term “Happy Hour” as it relates today probably gained traction with articles in the Los Angeles Times and Saturday Evening Post referencing Happy Hour as a social drinking time.

Happy Hour at B Square Burgers

By the 1970s Happy Hour had evolved to a time during late afternoon or early evening for drink discounts and other specials. The argument for Happy Hour is that the reduced drink price is offset by additional customers and the fact most stay past the end of the Happy Hour time. The bad news is some states now ban Happy Hour and some regulate the permitted hours, probably due to a backlash of drunk driving regulations.

B Square Burgers and Booze definitely has Happy Hour! Monday through Friday from 4-7 PM in the bar, you can get 2-for-1 wine and cocktails under $11. We also have a Happy Hour food menu including:

  • crispy vegetarian spring rolls
  • Tommy’s turkey meatballs
  • Szechuan-style shrimp and calamari
  • sweet and salty
  • classic mini guacamole
  • Las Caesar salad

Along with our great Happy Hour, B Square Burgers and Booze is open for lunch from 11:30 AM to 5:00 PM, and dinner starting at 5:00 PM and going to 10:30 PM Sunday-Thursday and 11:30 PM Friday and Saturday. After dinner hours we also have a late night menu until closing. Come by B Square Burgers and Booze for our Happy Hour and continue a US Navy tradition! You can find us at 1021 E Las Olas Blvd in Fort Lauderdale

Fort Lauderdale Restaurant | Origins of Happy Hour


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